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2012 (88)
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UK adopts mobile commerce faster than the US

Europeans were quicker to adopt mobile phones than their counterparts were over the pond, so it may not come as much of a surprise that they have taken up mobile shopping faster than US consumers too, according to a new study.

Source: www.carocomarketing.com

Marketers say prospects are good, but keep budgets flat

According to a new report, confidence seems to be finally returning to the offline and internet marketing worlds, although that confidence does not seem to be trickling down into increased budgets just yet.

Source: www.carocomarketing.com

What do consumers search for?

If you are spending money on SEO and PPC in order to drive traffic, it is vital to understand how consumers search and what kind of terms they generally use when looking for relevant content or businesses. Whilst you can track which terms do best at converting for you, it is also important to understand the wider market, especially in fast moving markets where popular terms might change frequently.

Source: www.carocomarketing.com

Hulu to charge for completed ad views only

Figuring out how to charge for internet marketing has been a thorny issue for many years; do advertisers charge per click, per view, per engagement or by a more complex methodology involving user journeys? Cost per click or per view has been the preferred method since the beginning, but is fraught with problems and offers little insight into whether users have actually engaged with the advertising rather than, for example, clicking by mistake when aiming for a content link.

Source: www.carocomarketing.com

Search Engine Censorship

Google's aim has always been to ensure that the user has the most genuine experience and receives the best results possible and this is why, since day one, the public has trusted Google and everything it says and does entirely. It has divided opinion many times with its views and actions and is set to do it again following its latest claims.

Source: www.carocomarketing.com

Watch For Transition To Yahoo! Search Transition To Microsoft This Month

Back in 2009, it came as little surprise to most PPC and SEO experts that search also-rans Microsoft and Yahoo! decided to pool resources when it came to providing search services.

Source: www.carocomarketing.com

What is your online reputation like?

All brands, regardless of their own online strategies, are almost certainly being talked about online and not necessarily in a good way. Essential to a good internet marketing strategy, online monitoring of your brand reputation has become a more onerous and complex task over the last few years. A new article on Econsultancy offers some suggestions on how to monitor and protect your companyâ

Source: www.carocomarketing.com

Google reveals new Google+ Ads

Whilst Google's social networking website, Google+, may not have proved the huge instant hit that the firm would have liked, it has now revealed an integrated Google Ads feature for the site.

Source: www.carocomarketing.com

Online report indicates internet-advertising trends for 2012

With the first quarter of 2012 having already past, some companies are already publishing reports of the online trends being noted this year.

Source: www.carocomarketing.com

Expert claims that marketers need to shoulder sales responsibility

It has been revealed in a new Marketing Week report that those working in marketing departments need to shoulder the responsibility of sales targets in addition to their colleagues in sales divisions.

Source: www.carocomarketing.com

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